What is Google Analytics?

Google Analytics is a free website analytics tool that Google offers to anyone who has a Google account. When the Google Analytics script is running on your website, you’ll be able to find out how many unique users are coming to your site and which pages are the most visited. Over time, the data that you accumulate will help see which pages are more popular than others and what search terms people are using in Google’s search engine to find your site. There are many other detailed uses of Google Analytics, but this simple tutorial will get you started.